Diamond Jewelry Guide

Diamond 5Cs

Choosing a diamond for the one you love can be magical, meaningful and stressful all at the same time. Our guide to the 5Cs of diamonds includes the traditional four (Cut, Clarity, Color and Carat weight), with the most important C – Care.


Diamond Shapes

Round or Princess? Radiant or Asscher? Emerald or Oval? Whether your taste is classic and traditional or more modern and contemporary, our guide will help you find the perfect shape diamond for your personality.


Diamond Anatomy

Proportion, angle and cut placement make each diamond unique. This quick overview gives you the basics of your diamond's anatomy.


Diamond Settings

The setting you choose allows you to show off your diamond safely and securely. From a traditional four-prong setting to a diamond-lined basket and even a protective bezel setting, this guide will help you choose the setting style that suits your busy lifestyle.


Canadian Diamonds

Icy and elegant, diamonds mined in northwest Canada have a sparkle and scintillation all their own. Zale's Arctic Brilliance diamonds are perfectly cut and hand-set with great care. Each diamond is independently certified and includes a Certificate of Authenticity, guaranteeing its Canadian origin.


Conflict Free Diamonds

We take the issue of conflict diamonds very seriously. The Signet family of fine jewelers is part of the Kimberley Process Certification Scheme (KPCS), ensuring its diamonds are from conflict-free sources. You can learn more about our Conflict Free Diamond Commitment here.